Offers Various Conversation Starters
Information packaged according to where you are in the journey (e.g first birthday in Canada), feelings (e.g nostalgia; frustration), stressors (e.g sleeplessness); relationships (e.g talking to your kids)
Lends Hands-on Materials
Not just text-based information: Packages include stories from other newcomers, objects, coupons, and places to lend/swap materials.
Located in the places newcomers are already in: grocery stores, apartment complexes, bus stops with locals trained-up to provide guidance.
How might this work?
What might it look like?
Who is this idea for?
Jonas feels powerless in Canada: he doesn’t want to be helped, he wants to be the one who provides help. He used to be a lawyer; here in Canada his wife is the one who found work. At Store for More, Jonas doesn’t feel like he is a client. He’s a shopper: alongside buying bread, he borrows a ‘law box’ with an intro to the Canadian legal system and resources for ’ getting involved.
“I’m a trained lawyer, and now I’m working at the meat counter… but I don’t know anything about meat.”
Mary left the Phillipines to make a living in Saudi Arabia and then Toronto – and then spent eight years doing paperwork to bring her kids to Canada in between working long, late hours. She hasn’t had time to prepare for their arrival. At the bakery one morning, she sees the Store for More lending library, with a section on family reunions: there’s some cards to use with them over the phone and a family scavenger hunt to do once they arrive.
“I started working as a nanny, and also did factory work, selling door to door, selling makeup at the mall.”
Zuhair described himself as a popular and social butcher in Syria and Egypt, and although he has just as much personality here in Canada, he doesn’t have a network to entertain. Everyone goes to sleep by 9pm. Zuhair signs-up to be a Store for More guide, sharing resources on offer, and introducing opportunities like NightLife.
“Canada has baby bedtimes!”
Check Out The Other Ideas
To get the full details on the concept download the wrapper!
Store for More Wrapper
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