Connector Role

The Connector Role is an in-progress, early-stage prototype that aims to learn about how we can support more authentic connections between street-involved Edmontonians and the rest of the community, as one part of the city’s journey to greater urban wellbeing for all of its citizens.

Wellbeing looks like a lot of different things, but it is grounded in connection to culture, spirituality, self, environment, the greater human project, and friends, family and community. Edmontonians who are marginalized are more likely to have faced trauma and have unresolved grief, and all those things can keep us from forming healthy connections. That means the Connector Role is really about equity: forging ties between marginalized Edmontonians and the rest of the community to access healing and create the conditions for wellbeing.


Principles & Process

We don’t yet know what form the Connector Role will take, but we do have some starting points encoded in our design principles. Design principles are a way to capture the spirit and intention behind the the Connector Role and require that we weave that intention into every interaction we design. Our list of principles may grow and be refined, but here’s our starting point!

  • Outward: The Connector Role connects street-involved adults out to community rather than back to services.
  • Reciprocal: The Connector Role engages people as equals.
  • Dual level: The Connector Role operates at two or more scales (eg. individual, community, institutional, systemic, etc.)
  • Connective: The Connector Role furthers at least one of six types of connection (connection to body & self, culture, the sacred, ground/land, the human project, and family, friends, and community)
  • Organic: The Connector Role feels organic, grounded, empowering; not clinical

We’re in the Inspiration phase of an initial nine-month process which will culminate in products showing what we’ve learned about how a Connector Role could increase the well-being of street-involved people experiencing cyclical crisis.


Pain Points

We learned about pain points experienced by street-involved adults over four rounds of ethnographic research on the streets of Edmonton between December 2017 and October 2019. A common thread through fifty-nine people’s stories was that of unresolved grief, loss, and trauma that fueled cycles of crisis. Too many people on the streets craved reconnection to past skills, belief communities, cultural practice, loved ones, and roles but really struggled to be able to make or sustain those connections.

Subsequently, we dove into the literature on healing and well-being and learned about the lost art of creating space to acknowledge grief and loss within our communities and how our failure to do so means that those dogged by grief, loss, and trauma are more likely to remain disconnected – unable to achieve a sense of well-being.

It’s the pain of disconnection that the Connector Prototype addresses. That could feel like fear of others, shame, or disappointment. While street-involved people’s sense of disconnection is compounded by systemic marginalization, disconnection is a threat to all of us.


Research & Impact


Four big ideas from our research are fuelling the Connector Prototype:

Six types of connection

Connection to culture, the sacred, self and body, the land/ground, the human project, and family, friends, and community.

Community-level healing

Healing from trauma, grief, and loss is a personal as well as a social process. Communities need to hold space for, and acknowledge the pain of abuse and loss before those suffering can reconnect with the world, and flourish.

Material and emotional needs

Housing, food, and clothing are important, but they are not more important than connection. Systems that provide for material needs without making every interaction an opportunity for people to find healing and develop the six types of connection, are the stickiest systems. Disconnection perpetuates crisis.

Levers of culture change

Cultural tools of change need to be in our toolkit if our job is to forge, nurture, and sustain connections at an urban scale; discrete programs are not enough. Cultural tools include stuff like storytelling, laws, recognized knowledge, routines, roles, and settings. All of these are levers of change at our disposal.

Framework of Cultural Wellbeing
Download our Framework for a Culture of Wellbeing

Team & Partners

The Connector Prototype is being developed by IWF and REACH Edmonton, with support from the City of Edmonton and the Edmonton Police Service. It is part of a broader approach to well-being led by the City of Edmonton . Learn more about Recover: Edmonton’s Urban Wellness Plan here.

Between December 2017 and the present, over sixty adults living rough, precariously, or in assisted housing in Edmonton have spent time with our team and generously shared their experiences, ideas, and insights into what well-being means on and off the streets. These individuals have influenced us on a personal level as well as the work and we thank them for their wisdom and vulnerability. We look forward to re-engaging people to learn more about what works, when, how, and for whom during prototyping.

The team behind the Connector Prototype is Hayley, Jaime, Jane, Madeleine, Clarence, Natalie, and Sarah.


Download resources