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Over the past six-months, we’ve taken Ask A Dude from being a provocative idea to being a promising solution. We’ve tested whether the idea is attractive to men; honed in our user group; developed original video content and a process for making that content; and begun to develop the roles and the training required to spread videos via watching events. Now, the question is how to take Ask A Dude forward, from small-scale prototype to scale?
This report describes the initiative so far.
