Hoi, we are InWithForward.

We make, test, and spread social services & neighborhood networks. 

In homes and systems. With people, professionals, and policymakers. 

To move lives Forward. 

News What we're making & learning

ArticleBe our Kudoz Learning Coach!

by Jonas, February 16, 2017

Learning Coaches start by getting to know people on their terms. They listen, observe, and play reflections back in such a way that enables individuals to gain clarity and initiate the changes they want to see in their own lives. Want to be one? Respond by Feb 28th! Read on

  • tags:
  • hiring
  • Kudoz

ArticleHow to get (closer) to systems change?

by Sarah, September 26, 2016

This past week we've compared notes with The Australian Centre for Social Innovation. We're both revising our theories of how change happens. Read how IWF is moving away from program innovation to re-setting narratives. Read on

  • tags:
  • theory of change
  • systems change
  • prototyping

ArticleLooking for a sharp designer to rebrand Kudoz, a social start-up with a big mission

by Jonas , September 27, 2016

Kudoz is an adult learning platform designed with and for people with a cognitive disab… Read on

  • tags:
  • jobs
  • designer
  • brand identity
  • accessibility
  • cross-channel

ArticleDownload Rough Guide to Emerging Practices

by Sarah, September 18, 2016

Read our latest publication from our embedded change work in Toronto. See the results of six-weeks of coaching practitioners to apply an experimental approach to their own contexts. Read on

  • tags:
  • street involved adults
  • homelessness
  • coaching
  • prototyping

ArticleInnovative or Intentional?

by Sarah, July 10, 2016

Are innovative companies solving the wrong problems? How do we start to surface different values? What tools do we need beyond design to close gaps between values & practices? Read where InWithForward is heading in the months and years to come ... Read on

  • tags:
  • values-led design
  • prototyping
  • tactics
  • language

Read more articles

Stories Process meets People

StoryFay and Problem (re)Framing

by Sarah, June 6, 2015

Fay lives on her own and is lonely some of the time, but is she socially isolated? Find out how spending time with Fay helped us to re-frame the problem statement. Learn how we re-define problems using four rules of thumb. Read on

  • tags:
  • problem framing
  • ethnography
  • Disability
  • Starter Projects

StoryBeaker's Musical

by Sarah , April 12, 2014

Beaker's musical would start and end with 'Down on the Corner.' That's where he's spent much of the past 30 years. How might we apply Stages of Change theory to Beaker's story? To develop new kinds of social services & supports for people like him? Read on

  • tags:
  • Toronto
  • homelessness
  • drug addiction

StoryJoe, the Maker

by Dan , April 10, 2014

Joe’s days are never quite the same: From feeling down and tired one day to performing at karaoke nights. Joe's stories gives us some clues about mechanisms of change like story editing, feedback, and contributing. Read on

  • tags:
  • Disability
  • Retirement
  • Penrith
  • Australia
  • welfare

StoryMs. Mama Mae

by Sarah , February 20, 2014

Mama Mae has lived through 71 years, and just as many heartbreaks. But she hasn't let that get her down. What can we learn from Mama Mae's optimism, and how might our welfare systems enable people to feel more hopeful about life? Read on

  • tags:
  • United States
  • urban
  • older people
  • welfare
  • Austin

StoryRita, Angie, and the Drop-Ins

by Sarah, December 24, 2013

Are drop-in centers about too much belonging and not enough change? Learn how we applied social capital theory to the stories of Rita and Angie - and what that could mean for how we design services with folks who are homeless. Read on

  • tags:
  • homelessness
  • mental health
  • addiction
  • Toronto
  • Canada
  • Drop-in

Read more stories

Q & A Got questions?

Who pays for your work?

Our partners are organizations with a stake in a social issue - government, social service providers, community associations, and foundations. 

We 'sell' immersive research along with the learning that comes from on-the-ground work. This takes the form of stories, films, and apprenticeships. We also 'sell' facilitation & stewardship of prototyping projects. This is where we build a team to make & test new services. 

We're trying to move away from a consultancy business model. Read more about our Business Model here.

Are you a Change Lab?

Yes, if you define a lab as a team, with a methodology, that develops solutions to complex social challenges. Where we diverge from many existing labs is our focus on outcomes, not simply on process. We find there is too much emphasis on methods like co-design and prototyping. And too little emphasis on what a 'good' solution from co-design and prototyping looks like. That's why we lead with the latter. 

Where are you based?

We're a Dutch-registered company with a studio in Rotterdam, Holland. And an outpost in Sydney, Australia. We re-locate to the neighborhoods in which we're working. So in the next 6 months you can find us in Toronto and Burnaby, Canada. 

What are you listening to right now?

We're on a podcast diet at the moment, as we try and learn new methods of telling stories. We've been listening to a lot of This American Life by Ira Glass. One of our favorite episodes takes place over 24 hours in a Chicago diner. Get in touch with your favorite podcast!

Bits & Bobs Have a look inside

We are hiring an Apprentice Designer for ReMaking a Living in Peterborough, ON! Read more information here: bit.ly/1PVSONn

~ Muryani

Come check out 7 'live' demos for new services as part of the Fifth Space. July 14 from 3-5pm at Shadbolt Center for the Arts in Burnaby, British Columbia. 

~ Muryani

7 teams, 7 pivots. Check out the results from Fifth Space Demo Day - and see what it looks like to embed Social Research & Development capacity. 

~ Sarah

We're prototyping Kudoz, a platform connecting folks with cognitive disability to learning experiences. Check out our newly launched online catalogue: www.kudoz.ca

~ Sarah

Notice any changes to the site? We're doing a summer refresh - because we've got new words to describe what we do! Check out Our approach page and tell us what you think. 

~ Sarah

Next week, we'll be testing our very first podcast with listeners! The episode is called Beneath The Surface and tells that tale of Janey doing her very first ethnography. Ever.

~ Jonas

On 9 July, Janey and Sabrina are sharing their Burnaby Project learnings with Community Living British Columbia's Fraser Region! 

~ Sarah

Last week, Margo Fryer joined our team as a mini-apprentice. This week, Stephen D'Souza will come spend the day. Both Margo and Stephen are on our Advisory Team. Welcome!

~ Sarah